Expert Coaching in Partnership with Founder's Best Friend

Small Business

Marketing Coaching

Build the right offer for the right customers who want what you want to sell.

A Clear Path to Sustainable Growth

Build your business on a strong foundation

Growing your business can be difficult to navigate. What if you had a map to guide you through the chaos?

The ThriveSide Framework provides that map so you can understand how marketing helps your business grow and allows your to move from reactive to proactive.

Don't Go It Alone

Become a confident founder.

Are You Ready to Sell? It's time to transform your business and never beg for another sale again.

The Founder's Best Friend Ready to Sell cohort gives you the tools to grow your business by consistently attracting and closing new customers who want what you’ve got.

Founder's Fundamentals

Launching a business is tough, and you shouldn't have to face it solo.

Founder's Best Friend provides essential community, expert coaching, and a proven framework to empower businesses at every stage.

Join our free entrepreneur community committed to growth.

  • Ideal for early stage ventures

  • Confidence in the foundation of your new venture

  • Clarity necessary to launch your business

  • Connect with other owners

  • Monthly office hours

  • Access to Business Builder content

FAQ's

What is a BrandPack?

A BrandPack is your go-to marketing solution, crafted just for your profession—whether you're a leadership coach, home organizer, painter, realtor, handyman, or doula.

Think of it as an all-in-one package marketing toolkit that's done-for-you, ready-to-use, and customizable. It includes the strategy, content and tools you need to simplify marketing and help your business grow!

What is included in a BrandPack?

A BrandPack is packed with everything you need to kickstart and grow your business. It includes essential content, strategic guidance, and automation tools. Here’s what you’ll find in every BrandPack:

  • Annual Marketing Strategy: We divide the year into 3-4 promotional cycles, providing tailored content and strategies for each, ensuring your marketing efforts tell a consistent story.

  • Essentials Website: A sleek, effective website that clearly explains what you do and encourages potential customers to engage with your business.

  • Lead-Generating PDF: A ready-made downloadable lead generator that you can share via social media and your website to attract potential customers.

  • Email Sales Sequence: Automated emails nurture leads from the moment they download your lead generator, turning them into loyal customers.

  • Evergreen Annual Email Campaign: A full year of email content, packed with tips, insights, and offers to keep your audience engaged and your business front of mind.

  • Industry-Specific Marketing Automation: Unique automations tailored to fit your business category.

Every BrandPack runs on the Better Story Marketing OS, equipped with:

  • CRM for contacts and pipeline management

  • Proposals & estimates

  • Invoicing

  • Web builder

  • Email campaigns

  • Automated text messaging

  • Social media management

  • Web chat and missed call text back

  • SMS, email, and proposal templates

  • Calendar scheduling

  • Surveys, courses, and communities

  • Memberships and trigger links

  • Affiliate manager

  • Email support

  • Unlimited contacts and users

  • Ads integrations and dashboards (Google/Meta)

Can I get help setting up my BrandPack?

When you purchase your BrandPack you're automatically enrolled in our onboarding course that guides you through each step to setup, customize and launch your new BrandPack.

What if there isn’t already a BrandPack for my type of business?

If there isn't a BrandPack available for your specific type of business, don't worry—we have several proactive options for you.

1. If your desired BrandPack is on the coming soon list, join the waiting list to stay updated on the release schedule, and receive a $100 discount code once it's available.

2. If it's not in the list, you can suggest a new BrandPack for your industry and still get a $100 discount when it's released. Plus, you'll be kept informed about its development timeline.